Tooth powder

Kaolin Clay

Sourced from pure kaolin ore deposits in Western Australia, formed over millennia as granite slowly weathered into clay. It's 100% natural, free of organic contaminants, and BP/Pharmaceutical grade — the same purity standard used in medicine, not just skincare.

This is the powder's abrasive — the fine particles doing the actual work of lifting plaque and surface stain off your teeth. Kaolin's Mohs hardness is 2–2.5, well below both dentine and enamel, so it can't scratch either even with daily brushing. See how that compares ↓

Bentonite Clay

Formed from volcanic ash trapped in Australian seabeds for millions of years, then finely milled to 45 microns for a texture that's silky rather than gritty. Harvested, dried and packaged with zero chemicals — Food Standards Australia & NZ compliant, vegan, allergen-free, and never tested on animals.

This is the texture ingredient: bentonite swells on contact with water, turning a dry powder into a smooth, spreadable paste as you brush. At a Mohs hardness of just 1–2, it's one of the softest clays used in oral care — softer even than the kaolin it's blended with.

Sodium Bicarbonate

A premium-grade bicarb harvested from a natural mineral deposit, chosen because it's aluminium-free and an approved input for organic cosmetic manufacturing. No fillers, anti-caking agents, colours or fragrance — non-GMO, allergen-free, and never tested on animals.

It pulls double duty: a second, gentler abrasive alongside the kaolin, and the ingredient doing most of the actual stain-lifting — its mild alkalinity helps break down the surface staining from tea, coffee and red wine that clay alone won't shift. At a Mohs hardness of 2.5, it's still well under enamel and dentine. See how that compares ↓

Peppermint Oil

Certified organic and ethically sourced, with nothing synthetic added to boost the flavour. Plant-based, vegan, and free of GMOs — real peppermint, doing what real peppermint does.

Spearmint Oil

Certified organic and ethically sourced alongside our peppermint, with no synthetic enhancers or GMOs. Plant-based and vegan — a clean, rounded finish rather than an artificial minty burn.

Fluoride

Added to most toothpaste to help prevent decay, but effective remineralisation doesn't actually require it — hydroxyapatite does the same job using a mineral your teeth already contain. We use that instead, without the long-running debate over ingestion risk, especially in children.

Sulfates (SLS/SLES)

The foaming agent in most toothpaste and soap, added purely for the sudsing sensation, not the clean. It's also a known irritant for sensitive gums and skin. A lack of foam doesn't mean a lack of clean — we left it out entirely.

Parabens

Cheap preservatives used to extend shelf life, absorbed through skin and mucous membranes. The long-term effects are still debated, but there was no reason to take the risk when a simple mineral base doesn't need them to stay stable.

Synthetic fragrance

"Fragrance" on a label can legally hide dozens of undisclosed synthetic chemicals, some linked to skin sensitisation. We use real essential oils instead — you know exactly what you're tasting.

Artificial dyes

Purely cosmetic, added so a product looks a certain colour on a shelf. They do nothing for your teeth and everything for marketing. Left out entirely.

Phthalates

Common plasticisers, often hidden inside undisclosed "fragrance," and studied for possible endocrine effects. We don't use synthetic fragrance in the first place, so there's nothing for them to hide inside.

Microplastics

Tiny plastic beads once common in toothpaste as a mild abrasive — now banned in some countries, still legal in others. Our clays do the same job without leaving plastic in your mouth or the water supply.

Aluminium

More commonly flagged in deodorants, but it shows up in some dental products too, as an anti-caking or whitening agent. We chose a genuinely aluminium-free formula.